01 Logo system
A confident geometric mark that reads clearly from a signboard down to a favicon.
Logo mark
Horizontal logo
02 Colour & type
A dark, engineered palette with steel‑blue gradients, paired with a clean, modern typeface.
Brand gradients
Colour palette
Typography
03 Photography
Technology that lives inside the moment — warm, real spaces where the product stays quiet.
Photography direction
Living spaces
Connected home
04 Real‑world applications
The system carried across stationery, packaging and the people who wear the brand.
Stationery
Dark stationery