Zewail City
The science city Dr. Ahmed Zewail dreamed for Egypt — and the story we were trusted to tell. It began with the founder himself: Dr. Zewail sought out Monzology to become the creative partner behind Zewail City’s films, campaigns, out‑of‑home and design. A relationship that started with a hand‑picked call, and carried on — with love and respect — into the tributes that honoured him.
6th of October · Egypt01The origin — a call from Dr. Zewail
Dr. Ahmed Zewail — Egypt’s Nobel laureate in Chemistry and the founder of Zewail City of Science and Technology — didn’t just want an agency. He hand‑picked the team that would tell his science city’s story to a new generation. That call is where Monzology’s work with Zewail City began, and it shaped everything that followed.
He didn’t hire an agency — he chose the people he trusted to carry Egypt’s science story.
02The admission campaign — the booking that broke the feed
The Zewail City University Admission campaign on Facebook — the enrolment push for the 2016–17 intake. Creative, consultancy, copywriting and daily execution, built to bring the country’s brightest students to Egypt’s science city. It landed fast, and it landed hard.
Two creative lines carried it. First, a student’s honest voice — أنا بحب الجامعة بس… “I love the university… I just miss…” — pairing real Zewail City students with the little things they gave up for science.
Then the programmes themselves — real students as ambassadors, each with a touch of science magic for their field: molecules, atoms, materials, water.
The result
Target admissions secured — within three weeks of launch.
In the client’s own words: “We managed to secure our target of admission applicants for academic year 2016–17 within 3 weeks of launching the campaign.” A single social push that filled a university’s intake — and set the tone for every campaign after it.
What the client said made the difference — verbatim from Zewail City’s Communication Director:
- →Creative & art — “exceptional and outstanding.”
- →Consultancy — professional design & execution on Facebook.
- →Copywriting — flexible for the audience, on‑brand for the institution.
- →Agility — delivering within tight schedules and last‑minute changes.
03Always‑on social
Beyond the intake push, we ran Zewail City’s day‑to‑day social presence — seminars and distinguished lectures (co‑branded with the likes of nature research and Scientific American), and the seasonal moments that keep a community close.
04Out of home
The brand carried onto the road too — a full‑size Zewail City billboard on one of Cairo’s busiest routes. Science today, a brighter tomorrow.
05The documentary
An original documentary film for Zewail City — a hand‑drawn, chalk‑art journey through Egypt’s scientific legacy that builds, stroke by stroke, into the Zewail City emblem and the man behind it. We wrote it, shot the interviews, and brought it to screen.
Watch the film
Zewail City — the documentary
On location — filming the interviews for the documentary at Zewail City.
06Design & tribute — honouring the founder
When Dr. Zewail passed in 2016, the work turned to remembrance. Among the pieces: a memorial design in the Zewail City voice — a portrait of the founder set against Egypt’s long story of discovery.
على مدار آلاف السنين، قدّمت مصر إسهامات عظيمة في تطوّر البشرية وتقدّم المجتمع. وباعتبارها مهد الحضارة ومنارة للعلم، كانت مصر رائدةً في مجال الاكتشافات العلمية.١٩٤٦ – ٢٠١٦
07The commemoration
On 26 February 2017, Zewail City marked what would have been Dr. Zewail’s birthday with a memorial evening — a full house of scholars, family and guests, with the documentary on the big screen. Monzology handled the creative and coverage for the day.
08The team behind it
The Monzology crew who lived this one — from the founder’s first call to the final frame.
From a founder’s call to a nation’s tribute — one science city, told with care.
Creative part and quality of artwork was exceptional and outstanding, also consultancy on design and execution of the campaign was professional. Ability to work within tight schedules and deal with last‑minute changes. We in Zewail City are very proud of our relation with Monzology. Looking forward to working together.
Mona WagdyCommunication Director · Zewail City of Science and Technology