We are
live.
Zalocal set out to put local fashion makers and the people who love them in one place. We ran the launch — a two-phase teaser-to-live campaign built on a bold Swiss-poster identity: the za – locals wordmark, electric-blue type, 3D props, a full social system for both sides of the marketplace, and the mechanics of an opening-week offer.
The launch, in one frame — WE ARE LIVE
01 The brand
Zalocal is a two-sided platform: it recruits local fashion brands to list their products, and it brings shoppers in to discover them. The identity had to feel young, confident and unmistakably now — a stencil-bar za – locals wordmark, a poster-bold type system, and 3D props that made the digital feel tactile.
Local brands, one place. Made loud on purpose.
02 Phase one — coming soon
The teaser did its job with kinetic type and a single hand — enough to make the feed stop and wait. Shown here as film stills.
Teaser
Teaser03 Phase two — we are live
Launch day flipped the switch: the marketplace grid, the wordmark lockup on yellow, and the products themselves — bucket hats, sunglasses, sneakers, the lot. Shown here as film stills.
Launch
Launch04 Two audiences, one system
The social set spoke to both sides. To makers: reach, visibility, analytics, low-risk selling. To shoppers: the easiest search, an early-members gift, and the opening offer. Same voice, same bold grid.
40% off with ZALOCALS40 — the reason to arrive on day one.
- 01 Brand identity & art direction
- 02 Teaser → launch social campaign
- 03 Kinetic-type motion pieces (×2)
- 04 Seller & shopper post systems
- 05 Environmental billboard mockups
- 06 Launch-offer & promo mechanics