Monzology
← Selected work ◈  Zalocal — a marketplace for local fashion

We are
live.

Zalocal set out to put local fashion makers and the people who love them in one place. We ran the launch — a two-phase teaser-to-live campaign built on a bold Swiss-poster identity: the za – locals wordmark, electric-blue type, 3D props, a full social system for both sides of the marketplace, and the mechanics of an opening-week offer.

2Phases — coming soon → live
2Motion pieces
2-sidedSellers & shoppers
40%Launch offer — ZALOCALS40
Client
ScopeBrand identity & art direction · teaser → launch social campaign · 2D motion / kinetic type · environmental mockups · launch-offer mechanics
CategoryE-commerce launch campaign
Zalocal launch collage — WE ARE LIVE over campaign posters and models

The launch, in one frame — WE ARE LIVE

01 The brand

Zalocal is a two-sided platform: it recruits local fashion brands to list their products, and it brings shoppers in to discover them. The identity had to feel young, confident and unmistakably now — a stencil-bar za – locals wordmark, a poster-bold type system, and 3D props that made the digital feel tactile.

za–locals wordmark and brand statement
The wordmark & the promise
Environmental billboard mockup — three Zalocal posters
Out in the world

Local brands, one place. Made loud on purpose.

02 Phase one — coming soon

The teaser did its job with kinetic type and a single hand — enough to make the feed stop and wait. Shown here as film stills.

Coming Soon teaser — kinetic type and handTeaserComing soonKinetic type
Coming Soon teaser — SOON kinetic type, blue and yellowTeaserSoonBlue & yellow

03 Phase two — we are live

Launch day flipped the switch: the marketplace grid, the wordmark lockup on yellow, and the products themselves — bucket hats, sunglasses, sneakers, the lot. Shown here as film stills.

We are live — product grid with zalocals.com search barLaunchThe marketplaceNow live
za–locals wordmark lockup on yellowLaunchza–localsThe lockup

04 Two audiences, one system

The social set spoke to both sides. To makers: reach, visibility, analytics, low-risk selling. To shoppers: the easiest search, an early-members gift, and the opening offer. Same voice, same bold grid.

Local brands win, maximize your sales, real-time insights
For makers — win & sell
Reach more audience, increase your visibility
Reach & visibility
Detailed analytics, low-risk business
Analytics & low risk
Endless tie-ups, join the game now app screen
Endless tie-ups
Early members gift, the easiest search by image
For shoppers — gift & search
40% off use ZALOCALS40, we are live
The opening offer

40% off with ZALOCALS40 — the reason to arrive on day one.

◇  What this included
  • 01 Brand identity & art direction
  • 02 Teaser → launch social campaign
  • 03 Kinetic-type motion pieces (×2)
  • 04 Seller & shopper post systems
  • 05 Environmental billboard mockups
  • 06 Launch-offer & promo mechanics

Let's talk it through,
in person.

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