← Selected work ◈ UHI — Egypt's Universal Health Insurance

Explaining a new right,
in plain Egyptian.

Egypt's Universal Health Insurance (التأمين الصحي الشامل) is a mandatory, solidarity-based system meant to cover everyone — big, new, and easy to misunderstand. We made a set of animated films that put it in the language people actually speak: how to book, what you're entitled to, and — through one everyman's story — why it matters.

4Animated awareness films

~2:54Total runtime

AREgyptian colloquial

6Phase-1 governorates covered

Client

In collaboration with

ScopeAwareness & explainer film production · motion graphics · 2D character animation · Egyptian-Arabic scripting

CategoryPublic-health awareness · animation

التأمين الصحي الشامل — a system built around the family

01 The system

Established under Law No. 2 of 2018, Universal Health Insurance treats the family as the insured unit and has the state fund contributions for those who can't pay. It's rolling out in phases, beginning with Port Said and the first six governorates. A reform that big needs a small, clear voice — that was our brief.

A right is only real when people know how to use it.

02 Booking, made obvious

The first film walks a citizen through the electronic booking system — your health unit, your personal number, and the one rule that saves a wasted trip: book before you go. Flat, warm, unhurried. Film · 0:40.

Electronic booking system — title card — منظومة الحجز الإلكترونية

The health unit — a clinic with a red crescent — الوحدة الصحية — your unit

Reminder — you must book in advance to be examined — لازم يكون في حجز مسبق

03 What to know

Two short companion films answer the questions people ask first: a free comprehensive check-up when you register, where and when to sign up (every day except Friday), and which governorates are covered in the first phase — Port Said, Ismailia, Suez, Aswan, Luxor and South Sinai. Films · 0:29 & 0:25.

Free comprehensive medical check-up — heart, lungs, spine icons — فحص طبي شامل مجاني

التسجيل في الوحدات والمراكز

Phase-1 governorate cards with landmark illustrations — The first six governorates

04 The human story

The longest film drops the icons and tells a story — an ordinary, worried Egyptian, the kind of person the system is for. It ends where it should: on reassurance, a family, and the UHI mark. 2D character animation. Film · 1:20. Shown here as stills.

Taxi film still — a grid of diverse citizen avatars

Film · 1:20ReassuredThe brand close

Film stills. Full films available on request.

05 The bigger picture

Our films are one small voice inside a national reform — and six years into Phase 1, the system they explain has turned into real numbers on the ground. Context below is about the Universal Health Insurance system itself, not the reach of our creative.

118MMedical & treatment services in the Phase-1 governorates, over 6 years

6M+Citizens registered in Phase 1

82%Phase-1 registration rate

EGP 53bn+Invested in Phase-1 services

In September 2026, the General Authority for Health Care launched a national campaign — «حكاية التأمين الشامل» · "The Story of Universal Insurance: 6 Years of Success & Continuing" — to document what Phase 1 achieved, exactly the kind of plain-spoken storytelling our films were made for. Meanwhile Phase 2 is expanding the system to five new governorates, targeting 12 million+ more citizens.

Sources · Masrawy / Health-Care Authority · Ahram Online · Egypt Today — Jul–Sep 2026.

◇ What this included

01 Electronic-booking explainer film
02 "What to know" short films (×2)
03 Character-driven narrative film
04 Motion graphics & icon design
05 2D character animation
06 Egyptian-Arabic scripting · 16:9 & 1:1

Let's talk it through,
in person.

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Explaining a new right,in plain Egyptian.

Let's talk it through,in person.

Explaining a new right,
in plain Egyptian.

Let's talk it through,
in person.