T&D design
A full corporate brand identity for T&D design — a premium office‑furniture & seating brand. A complete logo system, colour, typography and a deep suite of real‑world applications spanning workspace, stationery, apparel and fleet.
◈ Before the brand — the study
The T&D project didn’t start with a logo. It started with a question: how does this whole category actually show up? Before a single mark was drawn, we mapped the field — the players at home in Egypt and the benchmarks abroad — and audited where each one lives online.
Local field · Egypt
Six direct competitors — and where each one actually shows up online.
| Brand | FB | IN | IG | YT | TT | X |
|---|---|---|---|---|---|---|
| Mohmmohmfurniture.com | ● | ● | ● | ● | · | ● |
| Mobicamobica.net | ● | ● | ● | · | · | · |
| El Helowelhelowgroup.com | ● | ● | ● | ● | · | · |
| Innovoinnovo-eg.com | ● | ● | ● | · | · | · |
| Architoucharchitouch.com | ● | ● | ● | · | · | · |
| The Officetheoffice.com.eg | ● | · | ● | · | · | · |
International benchmark
Fifteen leading office-furniture houses across eight markets — the standard T&D would be measured against.
| Market | Brand | FB | IN | IG | YT | TT | X | PIN |
|---|---|---|---|---|---|---|---|---|
| China | BOKE Furniturebokefurniture.com | · | · | · | · | · | · | · |
| USA | Steelcasesteelcase.com | ● | ● | ● | ● | · | ● | ● |
| USA | Herman Millerhermanmiller.com | ● | ● | ● | ● | · | · | · |
| Japan | Okamuraokamura.com | ● | ● | ● | ● | · | · | ● |
| USA | Humanscalemena.humanscale.com | ● | ● | ● | ● | · | ● | ● |
| USA | HNIhnicorp.com | ● | ● | ● | · | · | ● | · |
| USA | Knollknoll.com | ● | · | ● | · | · | · | ● |
| USA | Haworthhaworth.com | ● | ● | ● | · | · | ● | ● |
| USA | KIki.com | ● | ● | ● | ● | · | ● | ● |
| Canada | Teknionteknion.com | ● | ● | ● | ● | · | ● | ● |
| USA | Kimballkimballinternational.com | ● | ● | ● | ● | · | · | · |
| Italy | Poltrona Fraupoltronafrau.com | ● | ● | ● | ● | · | ● | · |
| USA | Hookerhookerfurniture.com | ● | · | ● | ● | · | · | ● |
| Sweden | Kinnarps ABkinnarps.com | ● | ● | ● | · | · | · | · |
| UK | Meridianmeridianofficefurniture.co.uk | ● | ● | ● | · | · | ● | · |
● present · · none — FB Facebook · IN LinkedIn · IG Instagram · YT YouTube/Vimeo · TT TikTok · X Twitter/X · PIN Pinterest
What the map showed: no one in the category — at home or abroad — had moved onto TikTok. The global names ran wide, extending across YouTube, X and Pinterest, while the local field clustered on Facebook, Instagram and LinkedIn and left much of the rest open. A category playing it safe online — and exactly the kind of open ground the new T&D identity was built to stand out on.
01 Logo system
A bold ‘T&D’ mark inside a Majestic‑Orange block, with a full wordmark lockup.
◈ From sketch to system
Before the final mark, the identity went through weeks of exploration — dozens of pencil studies of the T, the D and the ampersand.
Two complete directions were developed and presented — an elegant ampersand wordmark, and a bolder geometric T·D monogram. T&D chose the ampersand: timeless, editorial and unmistakably theirs.
02 Colour & type
Majestic Orange, Executive Grey and Clear White — backed by a warm supporting palette of Soft Beige, Sky Mist, Champagne Sand, Pale Sage, Light Grey and Deep Onyx.
03 Photography
Calm, considered workspaces — the environment the brand lives in.
04 Applications
Applied end to end — stationery, campaigns, apparel, merch, fleet and large‑scale signage.
◈ The full brand book
Every rule, ratio and application in one place — open the complete 60‑page T&D design brand identity manual.
05 In the feed
The identity brought to life — product‑led social posts for the T&D design seating range.
Social campaign · seating range
Fleet livery
One system, applied end to end — from a business card to the side of a truck, T&D design holds together everywhere it appears.
- 00Competitive study
- 01Logo system
- 02Colour & typography
- 03Stationery & digital
- 04Apparel & fleet
- 05Social & brand book