← Selected work ◈ Brand identity — corporate

T&D design

A full corporate brand identity for T&D design — a premium office‑furniture & seating brand. A complete logo system, colour, typography and a deep suite of real‑world applications spanning workspace, stationery, apparel and fleet.

ClientT&D design

ScopeMarket study · Logo · Colour · Type · Stationery · Apparel · Fleet · Signage

DesignMonzology

◈ Before the brand — the study

The T&D project didn’t start with a logo. It started with a question: how does this whole category actually show up? Before a single mark was drawn, we mapped the field — the players at home in Egypt and the benchmarks abroad — and audited where each one lives online.

21Brands mapped

6Local · Egypt

15International

8Markets

8Channels audited

Local field · Egypt

Six direct competitors — and where each one actually shows up online.

Brand	FB	IN	IG	YT	TT	X
Mohmmohmfurniture.com	●	●	●	●	·	●
Mobicamobica.net	●	●	●	·	·	·
El Helowelhelowgroup.com	●	●	●	●	·	·
Innovoinnovo-eg.com	●	●	●	·	·	·
Architoucharchitouch.com	●	●	●	·	·	·
The Officetheoffice.com.eg	●	·	●	·	·	·

International benchmark

Fifteen leading office-furniture houses across eight markets — the standard T&D would be measured against.

Market	Brand	FB	IN	IG	YT	TT	X	PIN
China	BOKE Furniturebokefurniture.com	·	·	·	·	·	·	·
USA	Steelcasesteelcase.com	●	●	●	●	·	●	●
USA	Herman Millerhermanmiller.com	●	●	●	●	·	·	·
Japan	Okamuraokamura.com	●	●	●	●	·	·	●
USA	Humanscalemena.humanscale.com	●	●	●	●	·	●	●
USA	HNIhnicorp.com	●	●	●	·	·	●	·
USA	Knollknoll.com	●	·	●	·	·	·	●
USA	Haworthhaworth.com	●	●	●	·	·	●	●
USA	KIki.com	●	●	●	●	·	●	●
Canada	Teknionteknion.com	●	●	●	●	·	●	●
USA	Kimballkimballinternational.com	●	●	●	●	·	·	·
Italy	Poltrona Fraupoltronafrau.com	●	●	●	●	·	●	·
USA	Hookerhookerfurniture.com	●	·	●	●	·	·	●
Sweden	Kinnarps ABkinnarps.com	●	●	●	·	·	·	·
UK	Meridianmeridianofficefurniture.co.uk	●	●	●	·	·	●	·

● present · · none — FB Facebook · IN LinkedIn · IG Instagram · YT YouTube/Vimeo · TT TikTok · X Twitter/X · PIN Pinterest

What the map showed: no one in the category — at home or abroad — had moved onto TikTok. The global names ran wide, extending across YouTube, X and Pinterest, while the local field clustered on Facebook, Instagram and LinkedIn and left much of the rest open. A category playing it safe online — and exactly the kind of open ground the new T&D identity was built to stand out on.

01 Logo system

A bold ‘T&D’ mark inside a Majestic‑Orange block, with a full wordmark lockup.

Brand mark

◈ From sketch to system

Before the final mark, the identity went through weeks of exploration — dozens of pencil studies of the T, the D and the ampersand.

Early sketches — first concepts

Refined studies

Two complete directions were developed and presented — an elegant ampersand wordmark, and a bolder geometric T·D monogram. T&D chose the ampersand: timeless, editorial and unmistakably theirs.

Selected — ampersand wordmark

Alternative direction — geometric T-D monogram — Also explored — geometric monogram

02 Colour & type

Majestic Orange, Executive Grey and Clear White — backed by a warm supporting palette of Soft Beige, Sky Mist, Champagne Sand, Pale Sage, Light Grey and Deep Onyx.