← Selected work ◈ SeGateam — Learning, gamified

Where Training Becomes a Game

Monzology leads all the creative, design, visuals and ideation behind SeGateam’s gamified learning. In association with SeGa Group, we built two complete game worlds — a sci‑fi rescue mission and a fantasy strengths saga — and brought them to life in live workshops, including a strengths simulation delivered for the teams at ASC. For a client whose whole philosophy is play, we didn’t design a course; we designed a game people race to finish.

ClientASC

In association with

Creative agencyMonzology — all creative, design, visuals & ideation

ScopeGame design · Worldbuilding · Gamification systems · Character & visual design · Live‑event collateral

CategoryGamification

◈The gamification playbook

Gamification isn’t points bolted onto a slideshow. It’s designing the whole experience like a game — a goal worth chasing, a role to inhabit, and feedback at every step. This is the toolkit we deploy across every SeGa world:

Story & roleA mission with stakes; the learner plays a hero, not a student.

Teams & crewsSquads with colours and names — belonging plus friendly rivalry.

A map to followThe curriculum as a visible journey you can track and finish.

An economyPoints, currency and territory to earn, spend and defend.

Cards & powersSkills and strengths turned into playable cards you wield.

Badges & ranksMastery made visible — roles to earn and show off.

Live playReal tables, floor boards and facilitation — learning in motion.

Emotional payoffA moment that reminds players why the craft matters.

Act I — Planet SeGaSci‑fi rescue mission

Instead of “teaching the framework,” we wrapped SeGa’s method (the FIRST‑ADLX model) inside a story with real stakes: a distant planet, a crew, a countdown. The learner isn’t a student — they’re a Consultant deployed to save the day.

The Consultant — the learner’s avatar

Personalised boarding pass — A personalised boarding pass for every player

Don’t teach the framework. Send them on a mission to master it.

“Save the Day” — the core mission that frames the whole journey

›A map to follow, crews to join

The curriculum became a star chart — every stop a skill to unlock, one route to the Galactic Center. And because learning at SeGa is team‑based, every player joins a crew with its own ship: five colourways that turn “which group are you in?” into identity and rivalry.

Planet SeGa galaxy learning map — The journey map — progress you can see

Five team spaceships — One ship, five crews — team colours carried across the system

›Rewards & mastery

Players earn ranked badges — Helper, Team Player, Achiever and the Smart / Bright / Witty Consultant tiers — while a star‑rated scorecard tracks the craft itself: the 15 facilitation principles at the heart of SeGa’s framework.

Achievement badges — The badge system — roles to earn and show off

MethodFIRST‑ADLX Framework

Structure5 Domains · 15 Principles

FormatTeam‑based mission

AudienceL&D facilitators & consultants

15-principle self-assessment scorecard — The 15 principles as a one‑ to three‑star scorecard players level up

In-world letter to the Consultant — The payoff — a letter from a future student, built into the game

Act II — Ages of PowersFantasy strengths saga

A second world, a different genre. Ages of Powers is a fantasy strategy game that turns Gallup’s CliftonStrengths into a saga: players discover their signature strengths and wield them as powers across a hand‑drawn realm of Giants, Humans, Flying Monkeys and the FISH people.

Ages of Powers fantasy realm map — The realm of “Ages of Powers” — a whole world to conquer

›Cards, powers & an economy

Strengths become collectible cards — Command, Analytical, Responsibility, Activator, Achiever — each a gem to play. Land cards act as currency and territory, giving the game a real economy to earn, trade and defend.

Game cards — strengths and land currency — Strength cards & land currency — the game’s economy

Your strengths aren’t a report. They’re your powers.

Ship artwork from sketch to colour — From sketch to sail — fleet artwork built for a floor‑sized board

›Played live, with real crews

This world wasn’t a mock‑up — it ran. Delivered as the “Strengths‑Based Team Effectiveness Simulation,” teams at ASC gathered around a printed wall‑map, claimed the character cards matching their Gallup strengths, and battled across the realm in a live workshop.

Participants holding their character cards at a live workshop

Real crews, real character cards — a live “Ages of Powers” session for ASC

Workshop group in front of the game map — A cohort in front of the realm and its character posters

Players around a floor board — Gameplay in motion — a floor‑sized board in play

2Complete game worlds designed — sci‑fi and fantasy

15+Countries where SeGa Group runs its learning programs

1 of 1Client led by the only NASAGA‑certified learning‑game designer in the Middle East

What this included

01Game concept & systems design
02Worldbuilding, maps & characters
03Cards, economy, badges & progression
04Player collateral & live‑event assets

Let’s talk it through,
in person.

Book a meeting →

Where Training Becomes a Game

Let’s talk it through,in person.

Let’s talk it through,
in person.