← Selected work ◈ profiles by Roastado — Branding

profiles by Roastado

Brand identity for profiles by Roastado — a specialty roastery in Msheireb, the heart of old Doha. A warm, editorial system built around the art of roasting: a globe monogram, a hand‑drawn city pattern, signage and packaging that carry the same calm across every touchpoint. Created in association with Barazanji Studios.

Client

In association with

01The mark & pattern

A specialty roastery in Msheireb, Doha — built on a globe monogram and a hand‑drawn map of the neighbourhood.

profiles by Roastado globe monogram embossed on cream — The mark — a globe monogram, embossed

Hand-drawn city pattern for profiles by Roastado — Hand‑drawn pattern — the streets of Msheireb

profiles by Roastado pattern in colour — The pattern, in colour

02Packaging

The system stretches across every format — beans, cans, cold‑brew and cups.

profiles by Roastado whole-bean coffee bag and slow pour — Whole‑bean coffee & a slow pour

profiles by Roastado kraft coffee bag — Kraft bag

profiles by Roastado signature cans — Signature cans

profiles by Roastado cold-brew bottles — Cold‑brew, bottled

profiles by Roastado takeaway cup in hand — Cups, to go

profiles by Roastado stationery system — Stationery system

03In the wild

And out into the street — signage, bags and the room itself.

profiles by Roastado signage etched on glass — Signage — on glass

profiles by Roastado paper bags on the counter — In the wild — Msheireb

profiles by Roastado café interior — The room

profiles by Roastado storefront in Msheireb, Doha

Storefront — Msheireb Downtown, Doha

A place with a point of view — a coffee brand that feels rooted in its street.

What this included

01Brand identity & logo system
02Hand‑drawn city pattern
03Signage & storefront
04Packaging & collateral

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