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The Warrior's Journey

When Nestlé Business Services Cairo moved to a new head office, we didn't send an announcement — we made a legend. A comic‑book hero's journey about a warrior building a new land for his people, with the team's own voices woven right into the story. And it grew into a whole world: an animated film, an original cast of heroes, printed movie posters and a real cinema premiere.

Client

Cairo · Egypt

ScopeConcept · Script · Character design · Key art · 2D animation · Movie posters · Cinema premiere

StudioMonzology

Watch the film

The Warrior's Journey · animated film for Nestlé Business Services Cairo

01The story

“Once upon a time, in a universe not far away… a descendant of a pharaoh decided to serve his king.” The film opens like a legend — a young warrior sets out on a hero's journey to build a new land for his people. Every beat is an allegory for a very real moment: Nestlé Business Services Cairo moving to a new home.

Animated opening title crawl — Once upon a time, the story of a young warrior began — Opening titles — the legend begins

A king on an ice throne — a descendant of a pharaoh decided to serve his king — A descendant of a pharaoh, sworn to serve his king

The pharaoh's bloodline — a bearded warrior beside a golden heroic figure — The pharaoh's bloodline

02The hero & the ensemble

Original characters, drawn in a bold graphic‑novel style — and every one built from a blank page. The lead warrior, his allies, and the floating citadel he sets out to reach: character design, colour and 2D animation, start to finish.

Concept sketch Pencil concept sketch of the armored hero, full body with jetpack

Final hero The finished, fully rendered armored hero standing amid shattered ice

From pencil to hero — the lead warrior, concept sketch to final render

The cast of characters — the hero's allies — The cast — allies for the journey

The hero powered up in gold — Powered up — the hero ascends

Dramatic close-up of the hero's face — The hero, up close

Beyond the lead, a whole ensemble — each ally designed from scratch, with their own silhouette, weapon and personality. This is the range of character work behind the film.

Comic-book key art — the ensemble drawn panel by panel at the drawing tablet — Key art — the world, drawn panel by panel

Character key art — a bearded warrior in red robes in the throne room

Character key art — a white-haired elder with spear and shield

Character key art — a powerhouse ally with gold cuffs and dark shades

Character key art — a red cyborg ally with a glowing bionic eye

An architect character with mechanical goggles under a purple sky — An architect of the new world

The hero flying toward a floating citadel on purple clouds — The new land, on the horizon

03Trials & battles

Before the new land, there is struggle. Comic‑book action sequences — trials in the ring, panels that snap and “BANG”, the hero pushed to his limit — carry the emotional weight of change before the payoff arrives.

The warrior in a fighting ring, crowd around — Trial by combat — the warrior in the ring

Comic-book action panel with impact and a BANG effect — Comic‑book action, panel by panel

The hero in an oxygen mask, glowing orbs — Pushed to the limit

The hero rising above the earth in blue cosmic light — A new dawn

04Real voices, inside the story

The idea that made it land: we filmed the real NBS Cairo team — their honest questions and hopes about the move — and set that live footage inside the comic panels. The legend and the people telling it share the same frame, so the message never feels like a memo.

A grid of comic panels filled with real employee interview footage — Real voices, framed in the story

A real NBS Cairo team member speaking in an office — A team member speaks

A real NBS Cairo team member sharing his thoughts about the move — In their own words

05Building the new land

In the finale, the hero builds his people's new home through a series of living, holographic interfaces — and each one quietly answers a real concern about the office move.

→Proximity — the new land sits close to home.
→Communication — a stronger infrastructure to connect everyone.
→Transport — the same vessels kept, to reach his people.
→Amenities — spaces to keep the team entertained in times of peace.
→Nutrition — the right dietary care to keep everyone fit (fitting, for Nestlé).
→Growth — the army restructured to give more opportunity.

Aerial map of the new land with a 3KM distance HUD — Charting the new land — proximity mattered

The hero among floating holographic story interfaces — The story, told through living interfaces

Holographic card — the new land within good proximity — Location — close to home

Holographic card — providing the right dietary requirements — Amenities & nutrition

Holographic card — restructuring for more opportunities — Growth — more opportunity for the team

06More than a film — a premiere

We didn't just hand over a video file. We gave NBS Cairo a Movie Day: a full cinema screening for the whole team, printed tickets, and real movie posters. The internal announcement became an event people lined up for — the kind of premiere a hero's story deserves.

◈ Cinema screening ◈ Printed tickets ◈ Movie posters ◈ A full Movie Day

In the cinema lobby

Real movie posters — printed for a real premiere.

Shaping Up — cinematic movie poster for Nestlé Business Services Cairo, the armored hero and the full cast

Shaping Up — second movie poster variant, the hero leading the ensemble

“Shaping Up” · official campaign posters · Nestlé Business Services Cairo

Chris Johnson, former Nestlé Executive Vice President

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Chris Johnson drawn as the lead hero of the farewell poster

The second poster was personal. It was a farewell — for Chris Johnson, a Nestlé Executive Vice President who led Business Excellence, drawn as the hero of the very story his teams had lived. A send‑off, in ink.Chris Johnson · former EVP · Nestlé Business Excellence

Days of War — Movie Night admit-one ticket, printed for the NBS Cairo premiere

Admit one · “Days of War” Movie Night — a printed ticket for every seat

The result

The move happened — and every KPI on the brief was met.

NBS Cairo set out to relocate its people to a new home in Egypt, and the campaign carried them there. The team moved, morale moved with them, and the project hit every KPI the brief set — helping to secure Nestlé's position in Egypt. One brief, one partner — strategy, script, character design, animation, posters and the premiere, all under one roof.

An office move, retold as an epic — so the team could see the new land the way its hero did.

In their words

On behalf of Nestlé Business Services Cairo we want to thank you for your dedication, commitment for delivering the arts on such a tough time frame with such quality and creativity which had been shown in your amazing arts. It has been our pleasure working with you and definitely we will work again in the future. Wish you all the best.

Ahmed NagyController, NBS Cairo · Nestlé Business Services Cairo

Let’s talk it through,
in person.

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The Warrior's Journey

Real movie posters — printed for a real premiere.

The move happened — and every KPI on the brief was met.

Let’s talk it through,in person.

Let’s talk it through,
in person.