← Selected work ◈  UAE Ministry of Justice — تنفيذ · Tanfeez

Modernising how
justice gets enforced.

A court ruling only matters once it's enforced. Tanfeez is the case for doing that better — a specialised, technology-led execution operation. We built the program's whole story: the pitch decks that propose privatising execution-officer work, a brand explainer film, and walkthroughs of the Ministry of Justice's Judicial Delegations system. A proposal and brand build — presented, not yet a launched service.

3Proposal & strategy decks
3Films — brand + 2 UX
1Court system, walked through
AR·ENBilingual, right-to-left
Built forEmirates Judgment Enforcement (الإمارات لتنفيذ الأحكام)
Authority
ScopeProposal & strategy decks · Tanfeez brand explainer film · Judicial-Delegations system UX walkthroughs · bilingual (AR/EN) art direction
Tanfeez proposal cover — navy skyline with gold title, privatizing execution-officer work

خصخصة أعمال مأموري التنفيذ — the case, made in navy & gold

01 The problem

Enforcing a judgment — attaching assets, garnishing salaries, executing cheque orders — is the slow, complicated end of the justice system. The Tanfeez proposal makes the case for a dedicated, tech-enabled execution arm to carry that work for the courts, including a specific bid to privatise execution-officer duties in Ras Al Khaimah. Our job was to make a complex institutional argument feel clear, credible and government-grade.

A verdict is a promise. Enforcement is keeping it.

02 The Tanfeez brand

The brand explainer film gives the operation a face — an integrated field team, general supervisors, HD body cameras (rated beyond twelve continuous hours), an advanced tablet workflow, a 24/7 call centre and a complaints system. Gold-on-cream motion, built to reassure. The full brand film · 1:34, with detail stills below.

The Tanfeez brand explainer film · 1:34
Tanfeez film still — HD body camera with 12h+ batteryFilm stillBody camera12h+ battery
Operations control room render
Operations & oversight
Execution officer in uniform, hand on chest
The execution officer

03 The proposals

Three decks carry the case to three audiences — a privatisation pitch, a technical & financial offer, and the formal Ras Al Khaimah proposal, opened by a real cover letter to the President of the RAK Courts (dated 07/03/2023). Each one earns trust with structure: challenges, strategy, team, mechanism — down to the cheque-execution flow under Federal Decree No. 14 of 2020.

Formal cover letter to the President of the RAK Courts, dated 07/03/2023
The RAK Courts cover letter
Privatization pitch deck cover, red Tanfeez wordmark
خصخصة أعمال التنفيذ — the pitch
Technical offer deck cover, Emirates Judgment Enforcement
The technical offer
Cheque-file execution mechanism slide, citing Federal Decree 14 of 2020
Cheque execution — Decree 14/2020
Overview slide with gavel
نبذة عامة — overview
Mission statement slide
الرسالة — the mission
Objectives slide with service-kiosk mockup
Objectives & service

04 The system

To show it working, we walked through the Ministry of Justice's Judicial Delegations system (نظام الإنابات القضائية) — the dashboard, searching for a delegation, and creating a new one — co-branded with Emirates Auction as platform operator. Two UX films · 0:24 & 0:34.

Judicial Delegations system dashboard with analytics
نظام الإنابات القضائية — the dashboard
Delegations list and search screen
البحث عن إنابة — search
Create new delegation modal form
إنشاء إنابة جديدة — create

Three brands, one story — the Ministry's authority, the operator's system, the execution arm's craft.

◇  What this included
  • 01 Privatisation pitch deck
  • 02 Technical & financial offer deck
  • 03 Ras Al Khaimah proposal & cover letter
  • 04 Tanfeez brand explainer film
  • 05 Judicial-Delegations system UX walkthroughs
  • 06 Bilingual (AR/EN) art direction, RTL

Let's talk it through,
in person.

Book a meeting →

Note: this is a proposal & brand program. Figures inside the decks (including "expected results") are projections presented in the pitch, not measured outcomes. The RAK cover letter is a proposal from the company, not a client endorsement.