A whole back-office,
on one yellow van.
Milezmore is an Egyptian end-to-end logistics startup — storage, shipping and cash collection in one place for online merchants. We built the brand's creative system: a bilingual social campaign, a delivery motion graphic that maps the country by days, uniforms, and packaging — all riding on one recurring device, the yellow van.
Ready for miles more — the van, the brand's recurring hero device
01 The brand
Milezmore raised $5M from Brimore in 2022 to carry a merchant's whole fulfilment chain — cloud storage, last-mile delivery and cash collection. The creative had one job: make a back-office service feel like a partner you'd trust with your business. So we anchored everything on a bright, friendly royal-blue-and-yellow system and one promise — خزن · اشحن · حصّل, store · ship · collect.
Your orders are many. The solution is one.
02 The social system
A rolling bilingual campaign spoke to merchants in the language they think in — Egyptian Arabic and English — alternating flat blue-line-art on yellow with warmer lifestyle posts. Every message answered a seller's worry: too many orders, delivery headaches, growth.
03 Delivery, mapped by days
An animated van explainer turned the coverage promise into a map of Egypt: 1 day to Cairo, Giza and Alexandria; 2 days to the Delta; 3 days to Upper Egypt. Reach you can picture. Shown here as film stills.
Film
Film04 Store securely
Warehousing is the unglamorous heart of the service, so we photographed and framed it with pride — pallets of Milezmore boxes, hi-vis teams, the moment an order is picked right.
05 Uniform & merch
The people who show up at the door are the brand. We designed the uniform in two colourways — royal blue with a yellow collar, and the yellow-body option — plus hoodies, with the mark on chest, back and sleeve.
- 01 Bilingual (AR/EN) social-media campaign
- 02 Delivery motion graphic — SLA map
- 03 Uniform & merch (polo · hoodie)
- 04 Van livery & branded packaging
- 05 Warehousing photography & framing
- 06 Flyer set