◈ Healthy Life — Editorial & Brand

The Healthy Life Planner

A 180‑page bilingual meal‑planning journal for Healthy Life by Dr. Ahmed Nowier — a warm, coaching companion that turns “diet” into a daily ritual. We shaped the identity, the editorial voice and every printed spread, then wired it to the Nutrisha app so the plan lives on paper and on the phone.

خليك دايمًا رايق — و ابدأ من النهارده.

ClientHealthy Life — Dr. Ahmed Nowier

ScopeBrand identity · Editorial & print · 180‑page planner

EcosystemConnected to the Nutrisha app

◈ The facelift — before we planned the pages, we redrew the mark

The old identity had real charm — a warm, hand‑drawn wordmark and a calm, well‑chosen palette. But as Healthy Life grew into a multi‑branch clinic, the mark started to work against it. So we kept its soul and rebuilt its structure — same warmth, a steadier hand.

Before & after — the same voice, drawn with a steadier hand

01What we kept, what we fixed

The original mark, under the loupe

What worked

A warm, hand‑drawn wordmark — soft, smooth and approachable
A refreshing, calming colour palette worth keeping

What held it back

The wordmark was hard to read — the “H” kept looking like an “N”
Letter‑spacing ran uneven — tight in places, loose in others
The icon looked lovely but wasn’t balanced, so it broke down at small sizes and across formats

02Soul, body & mind — one flourishing life

Rooted in the name itself, the care goes beyond nutrition — it holds every part of well‑being. Three petals, one flower.

Soul

Body

Mind

→

The new Healthy Life icon — three interlaced petals in gold, coral and teal forming a single flower

A flourishing life

Look again and the flower reads as a crown — achievement, and the pursuit of a fuller life.

03We kept the handwriting, and steadied the hand

The refined wordmark keeps the fluid, hand‑drawn feel that makes the brand feel human — then evens the spacing, refines the proportions and balances the stroke weight. It reads in an instant now, and carries a quieter note of trust and professionalism.

04One mark, every surface

The resolved lockup — icon and wordmark, finally in step

Single‑colour — on coral

Single‑colour — on teal

05Out into a growing clinic

The new system rolled out across five branches — Dokki, New Cairo, Sheikh Zayed, Alexandria and Heliopolis — starting with the folder that carries every plan home.