Monzology
← Selected work ◈  Brand identity — UAE heritage

Hawitna

هويتنا

A heritage and community brand rooted in Emirati culture. The mark is built from seven petals — one for each of the seven emirates — carrying the colours of the UAE at its heart.

ClientHawitna · هويتنا
ScopeLogo · Meaning · Colour · Type · Digital · Outdoor
DesignMonzology
Hawitna identity

01  The mark

Seven petals for the seven emirates, wrapped around the colours of the UAE.

Logo mark
Logo mark
Seven petals · seven emirates
Seven petals · seven emirates
Icon concept — heritage, growth & community
Icon concept — heritage, growth & community

02  The world it lives in

Rooted in Emirati heritage — the forts, the crafts, the community.

تراثنا أصل حاضرنا
تراثنا أصل حاضرنا
Emirati culture
Emirati culture

03  Colour & type

A warm, heritage palette set in Almarai — Arabic‑first, bilingual throughout.

Type & colour — Almarai
Type & colour — Almarai

04  In use

Carried across editorial, web, mobile and the logo’s living variations.

Editorial
Editorial
Website
Website
Mobile app
Mobile app
Logo variations
Logo variations
Out in the city

Out in the city

تراثنا أصل حاضرنا

◈  The full brand book

Every rule, ratio and application in one place — open the complete 13‑page Hawitna brand manual.

What this includes
  • 01Logo & meaning
  • 02Colour & typography
  • 03Digital
  • 04Outdoor & applications
  • 05Brand book

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