◈ Creative partnership

Hanimex × Monzology

We are the creative engine behind Hanimex — a furnishing leader of 35+ years — leading their social media, creative direction and seasonal campaigns. One art-directed system carried across every feed post, story and reel, so a legacy of quality shows up the same way, everywhere.

ClientHanimex — furnishing & interiors ScopeSocial · Creative direction · Campaigns Also produced48-page company profile DesignMonzology

01 The launch

Announcing the partnership

Two teams, one direction. We kicked off by putting the partnership out in the open — a shared statement that Hanimex’s brand had a new creative home.

Hanimex × Monzology partnership announcement

02 Seasonal campaign

Must-have pieces for summer

A single seasonal system across Hanimex’s summer ranges — fans, loungers, swings, parasols and outdoor sets — each shot art-directed to feel like the same brand, the same light, the same calm. Built to read instantly in the feed. Tap any piece to view it full-size.

Hanimex outdoor lounge set — designed for slow days and sunsets — Designed for slow days & sunsets

Hanimex sun lounger on the sand — hello summer time — Hello, summer time

Hanimex garden swing seat — sit back and soak up the sun — Sit back & soak up the sun

Hanimex standing fan in a styled living room — a touch of elegance in every flow of air — Elegance in every flow of air

Hanimex outdoor parasol against a blue sky — enjoy the little things — Enjoy the little things

Hanimex material and weave details — designed for moments of peace — Designed for moments of peace

03 Product stories

Collections, given a look of their own

Beyond the seasonal push, each range gets its own visual language — so a lighting drop and a folding-chair line never feel like the same post twice.

Collection

Indoor Lighting

Warm, sculptural, quietly premium — the lighting range styled to sit somewhere between a product shot and an interiors editorial.

Collection

Siesta — the folding range

Playful and colour-led. A clean, poster-like system that lets a simple folding chair carry a whole post on personality alone.

Hanimex Siesta folding chair in red on a mint background

Hanimex Siesta folding chairs in graphite and green

04 Format-native content

“Shhh” — the Artie stories

A four-part Instagram Stories sequence for the Artie collection — designed vertically, for the tap-through. One whispered idea, told the way people actually watch stories.

Hanimex Artie story 1 — a moment before it gets busy

Hanimex Artie story 2 — it’s where memories happen

Hanimex Artie story 3 — from morning coffee to midnight snacks

Hanimex Artie story 4 — style in every curve, elegance in every detail

05 In motion

Reels & short-form film

Motion is where the ranges come alive. We write, art-direct and edit vertical reels for the feed — from seasonal sales to collection reveals. They play muted; tap any reel for sound.

🔊 Tap for sound♪ Sound on

Mid-season 50% sale

🔊 Tap for sound♪ Sound on

Indoor lighting

🔊 Tap for sound♪ Sound on

Artie collection

🔊 Tap for sound♪ Sound on

Siesta folding range

🔊 Tap for sound♪ Sound on

Outdoor living

06 Brand & print

A 48-page company profile

Beyond social, we produced Hanimex’s full corporate profile — brand story, ranges and catalogue, cover to cover. Open it to flip through all 48 pages.