Monzology
D-Schola Academy brand cover — the DSchola logo, ‘Explore. Discover. Create.’ and playful letter characters over a child in a DSchola hoodie with a robot, book stack and laptop
← Selected work ◈  D‑Schola Academy — Logo & Brand Identity

D‑Schola Academy

A playful, future‑facing identity for D‑Schola — an interactive children’s academy in the United States where kids aged 3 to 12 explore futuristic sciences by doing: moving, building, experimenting. A bouncy custom logotype, a friendly ‘D’ monogram and a bright red‑orange‑and‑purple palette turn learning into play — from signage to stickers to stationery.

Client
DesignMonzology
Year2024
The logotype, revealed
D-Schola D monogram in white on purple
The ‘D’ monogram
D-Schola D monogram in white on red-orange
Two ways
Hand-drawn construction sketch of the D-Schola logotype
Built by hand
D-Schola wordmark in white on purple
The wordmark
D-Schola playful letter cast — Nature, Yummy, Friendship, Joy, Move, Future
A cast of letters — Nature · Yummy · Friendship · Joy · Move · Future
D-Schola palette — red-orange FF5D49 and purple-blue 4F1BE0, plus secondaries
The palette — #FF5D49 / #4F1BE0
D-Schola campaign — Explore, Discover, Create; a child in a D-Schola tee
Explore. Discover. Create.
D-Schola caps and bags
Caps & bags
D-Schola water bottles and cups
Bottles & cups
D-Schola printed booklet
Printed matter
D-Schola stationery — notebook and business cards
Stationery
D-Schola stickers, phone case and lanyard passes
Stickers, cases & passes
D-Schola outdoor bench advertisement — register now
Out in the world
What this included
  • 01Custom logotype & monogram
  • 02Character letter system
  • 03Colour & brand palette
  • 04Merch, print & environment

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