← Selected work ◈  Brand identity — AI platform

Converted

كونفيرتد

Branding for Converted — an AI‑powered lead‑generation platform for real estate, part of the Converted Group. A flexible CO monogram anchors a whole family of sub‑brands, from CO Leads to CO Pay — and the bilingual social campaigns that bring them to life.

ClientConverted · Converted Group
ScopeLogo · Sub‑brands · Colour · Type · Applications
DesignMonzology

The product · CO Leads

The Future of Real Estate Lead Generation

Beyond the brand — the platform itself. AI scores every lead in real time, keeps it exclusively yours, and moves it through a built-in CRM from first contact to signed contract.

1,500+Active brokers
86%Average valid leads
139Total projects
100%Exclusive campaigns
MK
Mostafa K.New Cairo · 3-bed apartment
Hot
94AI score
  • IntentReady to buy
  • TimelineThis month
  • SourceMeta · exclusive
Delivered to your team via WhatsApp

Product preview — sample lead

Solutions portfolio

One stack for every advertising problem

Scattered campaigns, messy ad payments, or thin leads — there's a Converted product built for each.

Problem

Running & optimizing ads on multiple platforms?

Solution

Streamline & optimize all your advertising.

Converted Pro

Automate and simplify enterprise ad creation with AI.

Flyerz

Launch ads instantly from your phone — no experience needed.

ConvertedPixel

Cross-channel reporting and comprehensive attribution.

ConvertedAffiliates

Sell more through a dedicated affiliate network.

Problem

Overwhelmed by ad payments?

Solution

Streamlined ad payments in your local currency.

ConvertedPay

Centralize all ad spend for seamless local-currency payments, with simplified accounting and local invoices for VAT exemptions.

One wallet, every channel. Fund Meta, Google, TikTok and more from a single balance — reconciled automatically.

Problem

Need high-quality leads?

Solution

Vertical-specific solutions tuned to your industry.

ConvertedLeads

Exclusive qualified leads for efficient real estate sales.

ConvertedCars Beta

Better leads for auto dealers.

ConvertedRestaurants Q1 2026

Drive more visits and orders.

ConvertedClinics Soon

Drive more patient visits.

Why CO Leads is different

Built for quality, not just quantity

AI-Powered Quality

A unique AI scoring system analyzes lead quality in real time, from deep integration with ad platforms and historical data.

100% Exclusive Campaigns

Every lead is an exclusive result of your campaign. We never share leads between accounts.

Unified Platform

Centralize every lead in one place — no matter where the ads run.

Built-in CRM

The system doubles as a CRM — manage the whole lead journey, from first contact to closing.

Inside the platform

Every lead, scored and organized

The dashboard the team actually works in — leads ranked by AI the moment they arrive.

app.converted.co / leads
Live
86%Valid leads
28%High quality
100%Exclusive
MK
Mostafa K.New Cairo · 3-bed · ready to buy
Hot
94
SA
Sara A.Sheikh Zayed · villa · comparing
Warm
78
OH
Omar H.North Coast · chalet · early interest
New
61

Product preview — illustrative sample data, not live figures.

Real-time AI scoringExclusive leadsWhatsApp alertsAnalytics dashboardBuilt-in CRMLocal-currency payments

Trusted across the region

The numbers behind the platform

1,500+
Brokers
Active on the platform
87
Developers
Building campaigns
2
Major partners
Nawy & Bold Routes
86%
Valid leads
Verified & reachable
139
Projects
Live across the network
28%
High quality
Ready to transact

On the ground in Egypt · UAE · Saudi Arabia · USA — with Iraq, Qatar & Bahrain coming soon.

A product this sharp deserved a brand to match. Here's how we built it. ↓

Converted identity

01  Logo & colour

A twin‑ring ‘CO’ monogram, an Arabic lockup, and an electric‑blue core palette.

Primary & Arabic lockup
Primary & Arabic lockup
Colour palette
Colour palette

02  Type & voice

Aeonik for display, Alexandria for body — carrying the platform’s promise.

Type & tagline
Type & tagline

03  The sub‑brand system

One monogram, a full product family: CO Leads · Lite · Pro · Pay · Orders · Affiliate.

The CO sub‑brands
The CO sub‑brands

04  In use

The brand out in the world — on screens, on people, and everyday carry.

App icon
App icon
Favicon states
Favicon states
Mobile app
Mobile app
Note pad
Note pad
Team apparel
Team apparel
Tote
Tote
Merchandise
Merchandise

  The full brand book

Every rule, ratio and application in one place — open the complete Converted guidelines.

05  In the feed

The system, alive — bilingual ad campaigns for the whole CO family and Flyerz, running across Egypt and the Gulf.

CO Leads · lead generation

Converted CO Leads social post — a broker surrounded by eager clients
Chasing clients, or clients chasing you
Converted CO Leads social post — focus on buyers who close, a sold property model
Focus on the ones who buy
Converted Leads social post — your qualified lead delivered to your door
Your lead, brought to you

CO Pay · ad wallet

Converted CO Pay social post — don’t let your ad campaigns stall
Never let a campaign stall
Converted CO Pay social post — an ad-funding system that scales as your company grows
Funding that scales with you
Converted CO Pay social post — a Saudi platform to fund all your ad campaigns
One platform for every campaign

Flyerz · self-serve ads

Flyerz social post — build your own ads and grow your business with AI
Build your own ads, grow your shop
Flyerz social post — 20% off your first ad campaign, promo code 1ST20
20% off your first campaign
Flyerz social post — launch your ad from your mobile
Launch your ad from your mobile
Wearable UI

Wearable UI

Smarter ads. Real leads. Powered by AI — one platform, one confident mark, a whole family of products.

What this includes
  • 01Logo & monogram
  • 02Colour & typography
  • 03Sub‑brand system
  • 04Applications
  • 05Social campaigns
In their words
Monzology helped us turn our rebranding vision into a strong, modern brand presence. From the new identity to our campaign designs, they consistently delivered creative work that elevated how we show up in the market.
Omar Islam Omar IslamChief Marketing Officer · Converted

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