Coca‑Cola Egypt · Storyboard by Monzology

40 Years
With Al Ahly

٤٠ سنة مع الأهلي

A commercial that turns four decades of loyalty into a single walk through Egypt — from the corner‑shop fridge to the roar of the stadium. Monzology drew every beat before it was ever filmed.

The brief

One sip, forty years, a whole country in red.

Coca‑Cola Egypt came to us to celebrate 40 years of partnership with Al Ahly SC. Working within an established creative direction, Monzology translated the narrative into visual sequences — mapping the pacing, composition, transitions and the emotional flow of the commercial before a single frame was shot.

The storyboard is where a film is really directed. Every cut, every rise in energy, every hand raising a flag was decided here first — so the shoot could chase the feeling instead of figuring it out on the day.

StudioMonzology
ClientCoca‑Cola Egypt
FeaturingAl Ahly SC
Our roleStoryboard & pre‑visualization
Sequence10 key frames
MarketEgypt

The storyboard

From sketch to screen.

Monzology storyboarded the whole commercial. Ten frames carry the story. On top, the drawn intent that set the shot. Below, the very same moment as it was filmed.

Storyboard sketch — a boy reaching into a shop fridge — Frame

Final film frame — inside the corner shop — Final

The reach. A boy pulls an ice‑cold Coca‑Cola from the corner‑shop fridge — the everyday ritual that starts it all.

Storyboard sketch — the first sip on the street — Frame

Final film frame — the first sip on the street — Final

The first sip. Out on the street, the taste lands — and the day, and the story, truly begin.

Storyboard sketch — a family at the window with flags — Frame

Final film frame — Al Ahly banner on a building facade — Final

The city dresses in red. Families lean from windows, confetti falls, and Al Ahly’s colours take over the street.

Storyboard sketch — a giant banner over a crowded street — Frame

Final film frame — aerial of the crowd and banner — Final

Down every street. A giant Al Ahly banner unfurls over a sea of people — the scale of the love, seen from above.

Storyboard sketch — an elder waving a flag — Frame

Final film frame — an older fan celebrating in the crowd — Final

Generations. An elder in the crowd, still cheering — proof the loyalty is handed down, year after year.

Storyboard sketch — a fan raising the crest at a shutter — Frame

Final film frame — a fan raising an Al Ahly scarf — Final

Heroes on the walls. A supporter lifts the badge high — the club’s legends live in every neighbourhood.

Storyboard sketch — a smiling supporter in red waving — Frame

Final film frame — a smiling supporter in an Al Ahly jacket — Final

Pure joy. A fan in red, all smiles, carried along by the moment — the emotional heart of the spot.

Storyboard sketch — fans marching with flags — Frame

Final film frame — fans with flags outside the stadium — Final

Toward the ground. Flags high, the crowd streams to Cairo International Stadium — the pilgrimage before kick‑off.

Storyboard sketch — a figure facing the packed stands — Frame

Final film frame — the packed stadium stands — Final

The cauldron. The stands fill and the whole stadium becomes a single heartbeat.

Storyboard sketch — the hero sip with ‘40 years with Al Ahly’ in Arabic — Frame

Final film frame — the closing hero shot — Final

Forty years, one sip. The film lands on its promise — ٤٠ سنة مع الأهلي, 40 years with Al Ahly.

The result

The finished film.

Coca‑Cola × Al Ahly — the 40 years commercial

Coca‑Cola × Al Ahly — 40 years · the commercial the storyboard was built for

What this included

01Commercial storyboard
02Shot framing & composition
03Pacing & transitions
04Emotional‑flow mapping

Let’s talk it through,
in person.

Book a meeting →

40 YearsWith Al Ahly

One sip, forty years, a whole country in red.

From sketch to screen.

The finished film.

Let’s talk it through,in person.

40 Years
With Al Ahly

Let’s talk it through,
in person.