← Selected work ◈ Brand identity — medical

Circle

A minimal, monochrome brand system for Circle — a medical‑solutions brand. One elegant ring mark, a disciplined black‑and‑white core, and a colour‑coded family of sub‑brands.

ClientCircle

ScopeLogo · Colour · Type · Stationery · Digital · Merch · Sub‑brand system

DesignMonzology

01 Logo system

A single continuous ring — an open ‘C’ that stays unmistakable at any size. The gap is a whole colour wheel closing into one mark.

The mark in motion — the colour wheel closing into the ring

Primary logo

Logo mark

02 Colour & type

A monochrome core, with a colour‑coded set of sub‑brands, set in DM Sans.

03 Stationery & merch

Restraint carried across cards, apparel, merchandise and signage.

04 Digital

The mark, sharpened for screens — from social down to the smallest app icon.

The stationery system

A single mark, absolute restraint — an identity that stays legible from a business card to a building sign.

◈ The full brand book

Every rule, ratio and application in one place — open the complete 39‑page Circle brand manual.

◈ Sub‑brand system — built out

Angel 45

Circle's colour‑coded family, made real. Every business sector is one slice of the circle — an Angel: a numbered sub‑brand that inherits Circle's discipline and adds a single sector colour. Here is Angel 45 — Medical Solutions, in sky blue.

Angel colour · #5CCFE6 Sector · Medical Solutions Type · DM Sans + Loew Next Arabic

Angels in motion — one mark, every sector, a colour each

Angel 45 — Medical Solutions applied — Angel 45 — Medical Solutions, applied

01 The Angel logo

A number for the Angel, the sector name beneath, and the Angel mark tucked into the type. One lockup that flexes to any sector — only the number, name and colour change.

Primary lockup

Logo structure

02 A slice of the circle

Each sector takes one colour from the wheel. Medical is sky blue — #5CCFE6 — for calm, trust and care. A white‑led, monochrome base keeps every Angel unmistakably Circle.