Circle
A minimal, monochrome brand system for Circle — a medical‑solutions brand. One elegant ring mark, a disciplined black‑and‑white core, and a colour‑coded family of sub‑brands.
01 Logo system
A single continuous ring — an open ‘C’ that stays unmistakable at any size. The gap is a whole colour wheel closing into one mark.
02 Colour & type
A monochrome core, with a colour‑coded set of sub‑brands, set in DM Sans.
03 Stationery & merch
Restraint carried across cards, apparel, merchandise and signage.
04 Digital
The mark, sharpened for screens — from social down to the smallest app icon.
The stationery system
A single mark, absolute restraint — an identity that stays legible from a business card to a building sign.
◈ The full brand book
Every rule, ratio and application in one place — open the complete 39‑page Circle brand manual.
Angel 45
Circle's colour‑coded family, made real. Every business sector is one slice of the circle — an Angel: a numbered sub‑brand that inherits Circle's discipline and adds a single sector colour. Here is Angel 45 — Medical Solutions, in sky blue.
01 The Angel logo
A number for the Angel, the sector name beneath, and the Angel mark tucked into the type. One lockup that flexes to any sector — only the number, name and colour change.
02 A slice of the circle
Each sector takes one colour from the wheel. Medical is sky blue — #5CCFE6 — for calm, trust and care. A white‑led, monochrome base keeps every Angel unmistakably Circle.
03 Typography
DM Sans across Latin, Loew Next Arabic across Arabic — the same voice as Circle, bilingual by default.
04 Stationery & merch
The sector colour carried as an accent — never the whole page — across cards, folder, apparel and merchandise.
From a business card to a building — one sector, one colour
05 Digital
Social, app icon and wearable — the Angel mark sharpened for every screen.
One circle, many sectors — each an Angel, each a colour, all unmistakably one family.
◈ The Angel brand book
The complete sub‑brand manual — logo, colour, type and every application — across 36 pages.
- 01Logo system
- 02Colour & typography
- 03Stationery & digital
- 04Merchandise & signage
- 05Circle brand book
- 06Angel — sub‑brand system