CASBEC — Cairo University · Rebranding

CASBEC cover — engineering students at Cairo University Faculty of Engineering working on a biomedical prosthetic-arm project, with ‘Engineers build a brighter Egypt’ banners

01The brief & the old identity

CASBEC is a research and consulting institute in medical engineering, affiliated with Cairo University’s Faculty of Engineering since 1990. The brief: a modern identity that still honours the institute’s academic roots — and fixes an old logo that had grown cluttered and hard to reproduce.

About CASBEC — a research and consulting institute in medical engineering affiliated with Cairo University, and the rebrand brief — The institute & the brief

Old identity — what wasn’t working

The symbol — Thoth, god of writing

Inspiration mood board — ancient Egyptian reliefs, tomb paintings, gold and starry navy ceilings — Inspiration — ancient Egyptian astronomy & Thoth

02The transformation

Same soul, new form. We kept Thoth — the scribe-god of writing shared with Cairo University’s own crest — and rebuilt him as one confident silhouette inside a clean gold ring.

The redesigned CASBEC emblem — a bold navy Thoth silhouette in a clean gold ring

Before After

Drag to compare — the CASBEC emblem, before → after

The new emblem — in motion

Logo versions — standard · bright · one‑color

03Colour

Two colours carry the whole system, drawn straight from the old identity and pushed more saturated for a modern, confident spirit. (Tap a swatch to copy the hex.)

Colour philosophy — Egyptian Astronomy Blue and Egyptian Gold, more saturated for a modern spirit — Colour philosophy

04Identity in use

The system rolls out across print and digital — business cards, envelopes, branded collateral and the website.

CASBEC business cards in navy with the gold emblem — Business cards

CASBEC branded envelope in navy and white — Envelope & stationery

CASBEC branded magazine file holders in navy — Branded collateral

CASBEC website shown on a laptop — navy and gold with student photography — Website & digital

Modern, but rooted — an identity that carries 1990’s academic authority into today.

05CASBEC Learning — the sub‑brand

Under the CASBEC umbrella, a department offering courses for students — so it gets its own younger, brighter voice in orange and navy, led by a simple asterisk mark.

CASBEC Learning — the courses sub‑brand

CASBEC Learning square business cards in white, orange and navy — CASBEC Learning — business cards

CASBEC Learning outdoor campaign posters — Ready for graduation? with student photography — CASBEC Learning — campaign

What this included

01Brand audit & logo analysis
02Logo redesign & versions
03Colour & identity system
04Stationery, web & CASBEC Learning

Let’s talk it through,
in person.

Book a meeting →

CASBEC — Cairo University

Let’s talk it through,in person.

Let’s talk it through,
in person.