Avatar Puffs
A cast of five original characters for Americana’s Avatar Puffs (أفاتار) — character design, flavour‑pack packaging, and a launch activation built around Egypt’s first “digital snacks.”
01Character design — the concept
Five original characters — each with their own look, attitude and flavour.
02Model sheets — turnarounds
Each character built as a full turnaround, so they hold up from every angle.
03Expressions — bigger personalities
A full range of expressions per character — the personality made real.
04From line to colour
05Meet the cast
06On the pack
Each character became a flavour — the design carried straight onto the pack.
07Egypt’s first digital snacks
The characters didn’t stop at the pack. They powered Avatar — billed as Egypt’s first “digital snacks” brand. A code inside every pack unlocked your character in a 3D street‑runner game; you could customise your Avatar, race to collect packs, and even battle your Avatar in AR. A full 360° campaign by Vision Advertising — built on the cast we designed.
08The launch — Egypt, 2023
09In market — on shelves
Five characters. One street-smart world. Egypt’s first “digital snacks” — built face-first.
- 01Original character cast
- 02Flavour‑pack packaging
- 03Launch activation
- 04Digital app tie‑in