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Avatar Puffs key art — the five-character cast: bigger personalities, bolder bites
◈  Americana — Character & packaging

Avatar Puffs

A cast of five original characters for Americana’s Avatar Puffs (أفاتار) — character design, flavour‑pack packaging, and a launch activation built around Egypt’s first “digital snacks.”

Client
Production house
Our roleCreative & character design

01Character design — the concept

Five original characters — each with their own look, attitude and flavour.

Full-body concept line art of the five Avatar Puffs characters
Concept — the full-body line-up

02Model sheets — turnarounds

Each character built as a full turnaround, so they hold up from every angle.

Avatar Puffs boy character turnaround model sheet
Turnaround — model sheet
Avatar Puffs girl character turnaround model sheet
Turnaround — model sheet

03Expressions — bigger personalities

A full range of expressions per character — the personality made real.

Expression sheets for the Avatar Puffs characters
Expression sheets

04From line to colour

Inked line-up of the five Avatar Puffs characters
The line-up — inked
Final coloured line-up of the five Avatar Puffs characters
The line-up — final colour

05Meet the cast

The five Avatar Puffs characters as colour cards
Avatar Puffs character close-up portrait
Character close-up
Avatar Puffs character close-up portrait
Character close-up
Avatar Puffs character close-up portrait
Character close-up

06On the pack

Each character became a flavour — the design carried straight onto the pack.

Avatar Puffs character and flavour pack
Character & flavour pack
Avatar Puffs character and flavour pack
Character & flavour pack
Avatar Puffs character and flavour pack
Character & flavour pack
Avatar Puffs character and flavour pack
Character & flavour pack

07Egypt’s first digital snacks

The characters didn’t stop at the pack. They powered Avatar — billed as Egypt’s first “digital snacks” brand. A code inside every pack unlocked your character in a 3D street‑runner game; you could customise your Avatar, race to collect packs, and even battle your Avatar in AR. A full 360° campaign by Vision Advertising — built on the cast we designed.

Avatar Snacks — Americana film by Vision Advertising
The film — “Avatar Snacks,” Americana × Vision Advertising
Avatar Snacks game — your character in 3D
Your Avatar, in 3D
Avatar Snacks game — the street-runner
The street‑runner game
Avatar Snacks game — customise your Avatar
Customise your Avatar

08The launch — Egypt, 2023

Avatar Puffs launch stage with life-size characters
Launch stage — the cast, life-size
Avatar Puffs on-site activation
On-site activation
Avatar Puffs on-site activation
On-site activation
Avatar Puffs on-site activation
On-site activation
Avatar Puffs brand world on-site
Brand world — on-site
Avatar Puffs brand world on-site
Brand world — on-site

09In market — on shelves

Avatar Puffs on a retail shelf — the full character range in market
The full character cast, live on shelf

Five characters. One street-smart world. Egypt’s first “digital snacks” — built face-first.

What this included
  • 01Original character cast
  • 02Flavour‑pack packaging
  • 03Launch activation
  • 04Digital app tie‑in

Let’s talk it through,
in person.

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