This is how we're making commercials in the AI age
There's no fixed playbook yet — we're learning, unlearning and relearning as the technology evolves. But an ad still has to solve a marketing problem. Here's how our AI video production workflow actually works, step by step.
So far.
There's no fixed playbook yet. We're learning, unlearning and relearning as the technology evolves.
But one thing hasn't changed: an ad still has to solve a marketing problem. AI simply gives us a new way to get there.
01 — It starts with the brief.
قبل أي Prompt، بنفهم الـbusiness.
- Who are we talking to?
- What are we trying to achieve?
- What does the brand need to communicate?
- And how will success be measured? Awareness? Engagement? Consideration? Conversion?
The technology comes later.
02 — Then we build the idea.
هنا بيبدأ شغل الـcreative team.
- Creative Directors
- Marketers
- Artists
- Strategists
بنحوّل الـbrief إلى: Concept → Story → Visual World
AI مش بيستبدل الـcreative thinking. It expands what we can explore.
03 — Now we make it real.
هنا الـidea بتتحول إلى production.
- Characters
- Locations
- Sets
- Products
- Cameras
- Lighting
ممكن جزء يتعمل بالـAI. جزء traditional. أو الاتنين مع بعض.
The method follows the idea. Not the other way around.
04 — Action. 🎬
AI Production:
- Direction
- CGI
- Animation
- VFX
بنشتغل shot by shot. نجرب. نعدّل. نعيد.
وده جزء أساسي من الـAI production اليوم: you don't just generate. You direct, refine and iterate.
05 — Then we finish the film.
الـgeneration مش نهاية العملية.
- Editing
- Motion Graphics
- Music
- Sound Design
- Color Grading
كل ده بيجمع الـindividual shots في one coherent commercial.
Because: generated footage ≠ finished film.
06 — AI or real?
السؤال ده بقى أقل أهمية. Does the audience care?
لو الـfilm looks right, feels right, sounds right — والـbrand حاضرة… and the campaign performs — يبقى دي هي النتيجة اللي تهمنا.
07 — The technology isn't the KPI.
ودي أهم نقطة. AI مش KPI. والـvisual quality لوحدها مش KPI.
إحنا بنقيس النجاح من خلال marketing outcomes:
- Awareness
- Engagement
- Consideration
- Conversion
- Brand Impact
الـtechnology هي الـmeans. The marketing objective is the destination.
08 — So, this is how we do it.
For now. الـtools هتتغير. الـworkflows هتتغير. والـdefinition of production نفسها بتتغير. وإحنا بنتعلم معاها.
Learning. Unlearning. Relearning.
لكن الـprinciple ثابت:
Start with the marketing problem. Build the creative idea. Use the best technology to bring it to life. Then measure whether it worked.
Brief → Idea → Production → Film → Results.
MONZOLOGY — Human Ideas, Intelligently Built.